Customer Marketing
Without a customer-first approach, your brand advocacy might not be highly successful. Our ultimate guide to customer marketing will help you start.
What Are Customer Based Marketing Strategies Examples?
Customer-based marketing strategies can provide high return on investment if done well. Learn more about how they work with real examples you can use.
How Do You Create a Customer Marketing Strategy?
With a robust customer marketing strategy, B2B organizations can realize a myriad of benefits. Learn about the steps and tools that enable success.
B2B Customer Marketing Strategy
Word-of-mouth is one of the most powerful marketing tools. A customer marketing strategy turns satisfied customers into your greatest asset. Discover how.
Customer Marketing Framework
There’s power and potential in knowing your customers well. Learn how to develop a customer advocacy program with a 4-part framework.
What Are the 5 Stages of the Customer Journey?
Learn what the five stages of the customer journey are, how they apply to B2B customer marketing, and what tools can help you carry them out effectively.
Customer Marketing Examples: How to Turn Customers into Brand Ambassadors
Discover effective customer marketing tactics, from case studies to customer references, and see how thriving companies leverage customer advocacy to grow.
What Is B2B Customer Marketing?
Discover how B2B customer marketing can boost your brand's appeal and expand your reach—plus, learn about several successful customer marketing strategies.
What Are Different Types of Customer Marketing?
Customer marketing will help you reach more customers by leveraging your brand advocates. What types of customer marketing are there?
What is the best end-of-year gift to provide a b2b client?
The best end-of-year gift for a B2B client will depend on the specific relationship and the preferences of the client.