Customer intelligence platform
Your best customers already know why the next one should sign.
Watching
Echo: Watching Salesforce, Gong, Slack and The Pod. Echo: Nobody has to ask. Pick a signal and watch it land.
Trusted by revenue teams and executives at
Badged logos link to their story
The marketplace problem
Every company runs a marketplace it never designed.
Your CSM knows a customer ready to rave. Your AE needs one by Thursday. Neither knows the other exists.
Echo
For sales
The demand side
Your Proof Pack™ is ready: referenceable customers and recommended win stories for your next call with Tech Support Inc.
See how
For customer success
The supply side
Usage is down on your account. Re-engage them with a customer reference call.
For customer marketing
Quality control
A customer shared a great story. Build the case study and bring them into the program.
See how Orca runs the whole program, from the first nomination to the credit
Advocacy: the first signal Orca routed
Workiva had 1,100 advocates on file. Only about 1 in 10 had ever been used.
Not because they were unwilling. Every request started with an email chain and ended with a person eyeballing a spreadsheet.
Workiva business review · 2025
1,100 advocates on file · 1 in 10 · ever used
Fig. 02 · each dot is a person, Lit = ever used · about 1 in 10
Designed for adoption. Your team works in the tools it already has open. You set it up once, and Echo, Orca's Customer Intelligence Agent, does the watching.
Step 01
Plug in what you already run
Salesforce, your warehouse, your call recorder, your community. No new data entry. Orca reads what your teams already produce.
Integrations
Step 02
Write down what you want to know
“When a new opportunity opens, send the AE a Proof Pack™.” That sentence is a detection prompt, written once. Criteria, the person who should know, the next step. Set and left alone.
Step 03
The right signal, to the right stakeholder, at the right time. Every time.
Anything that meets your criteria becomes a signal, sent the moment it happens, in Slack, Teams or your CRM.
Platform
“The proof is in the pudding. It works.”
Vanta's words, not ours, and every number here has a name on it.
Checkr
02/06 $5.9M influenced revenue since 2023
~2xwin rate on advocate-backed deals
Without an advocate · 1x · Advocate-backed
~2x We really needed a tool to automate advocate request, fulfillment, and tracking processes, and Orca has done exactly that. The main value of Orca for me is the amount of time that I have been able to save, tracking, and fulfilling reference requests for our sales team.
Sarah Howell, Senior Customer Marketing Manager, Advocacy, Checkr Read the story $5.9M influenced revenue
Workiva
03/06 · 1.9 days
from request to reference, down from over a week
Before · With Orca · 1.9 days
Orca has transformed how we manage references. What used to take over a week now happens in a day, and we're just getting started.
John Scallon, Director of Customer Success, Workiva Read the story reference requests filled in 1.9 days
BMC
04/06 · 3 · tools replaced
We were just talking about how we're going to keep our advocate pool up to date. This is how we do it. Echo lets us leverage the power of every customer-facing employee.
Brittany Mullen, Senior Director, Customer Advocacy & Engagement, BMC Read the story 3 tools replaced
Syncron
05/06 What ultimately sealed the deal wasn't just the technology. It was the people behind it. I knew my success would be their success, and that gave me huge confidence.
Gemma Brown, Head of Customer Marketing, Syncron
Employment Hero
06/06 I've been on board since day one with Orca providing us the A to Z. It makes no sense to build all this content in Orca and then run deal rooms on a totally different platform.
Proactive surfacing of content takes us to the next level, when our AEs are being served what they need.
Olly Woolrych, Global Advocacy & Community Lead, Employment Hero
01/06 194% of the influenced-revenue goal
$3.4M · $1.75M goal
Salesforce told our reps a customer bought FedRAMP. It told us nothing about whether they used it, and sending an unengaged customer into a reference call is a risk. We typically hit our annual influenced-revenue goal by the midpoint of the year now.
Ayleen Beltran, Director, Customer Advocacy, Vanta Read the story 194% of the revenue goal
See your first signal land.
Thirty minutes with your own data, and a live signal routed while you watch.