The Latest from Orca

Consumer marketing focuses on brand loyalty and advocacy using referrals, references, case studies, and public event management. What is an example?

Customer marketing leverages the opinions of happy, loyal customers to generate buzz for a business through referrals, reviews, and more. Learn how.

Learn about how you can leverage loyal customers’ perspectives to enhance your marketing initiatives and attract new business.

If you don’t have a customer marketing program, you’re leaving revenue on the table. Customer marketing is invaluable to sales, especially in B2B.

Decipher multiple customer marketing tactics, see how they fit into your overall strategy, and discover the best all-in-one tool that gets the job done.

The success of your customer marketing program hinges on who you choose as your brand advocates. Discover how to make informed selections here.

Customers are your greatest allies. Discover how to effectively use customer loyalty to your advantage and create a customer marketing plan here

A solid customer marketing plan drives new business growth through customer reviews, referrals, and more. Learn what goes into an effective plan.

When marketing a business, your customers are the best people for the job. This is why you should invest in your customers—for their benefit and yours.

Without a customer-first approach, your brand advocacy might not be highly successful. Our ultimate guide to customer marketing will help you start.

A customer marketing plan is essential to optimize your business success. Learn what benefits they bring and how to make one, step-by-step.

Discover how B2B customer marketing can boost your brand's appeal and expand your reach—plus, learn about several successful customer marketing strategies.

Learn what the five stages of the customer journey are, how they apply to B2B customer marketing, and what tools can help you carry them out effectively.

With a robust customer marketing strategy, B2B organizations can realize a myriad of benefits. Learn about the steps and tools that enable success.

Customer-based marketing strategies can provide high return on investment if done well. Learn more about how they work with real examples you can use.

Discover effective customer marketing tactics, from case studies to customer references, and see how thriving companies leverage customer advocacy to grow.

Word-of-mouth is one of the most powerful marketing tools. A customer marketing strategy turns satisfied customers into your greatest asset. Discover how.

There’s power and potential in knowing your customers well. Learn how to develop a customer advocacy program with a 4-part framework.

Customer marketing will help you reach more customers by leveraging your brand advocates. What types of customer marketing are there?

The best end-of-year gift for a B2B client will depend on the specific relationship and the preferences of the client.

Customer advocacy is the practice of actively and deliberately working to ensure that the needs and preferences of your customers are being met, and that their overall experience with your company is positive.

Customer advocacy is the act of actively supporting and promoting the interests of customers within a company.