How Do You Create a Customer Marketing Strategy?
With a robust customer marketing strategy, B2B organizations can realize a myriad of benefits. Learn about the steps and tools that enable success.
B2B Customer Marketing Strategy
Word-of-mouth is one of the most powerful marketing tools. A customer marketing strategy turns satisfied customers into your greatest asset. Discover how.
Customer Marketing Framework
There’s power and potential in knowing your customers well. Learn how to develop a customer advocacy program with a 4-part framework.
What Are the 5 Stages of the Customer Journey?
Learn what the five stages of the customer journey are, how they apply to B2B customer marketing, and what tools can help you carry them out effectively.
Customer Marketing Examples: How to Turn Customers into Brand Ambassadors
Discover effective customer marketing tactics, from case studies to customer references, and see how thriving companies leverage customer advocacy to grow.
What Is B2B Customer Marketing?
Discover how B2B customer marketing can boost your brand's appeal and expand your reach—plus, learn about several successful customer marketing strategies.